At Apex Optical Lab, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you interact with our website or use our services.

Information We Collect:

• Personal Information: When you place an order or contact us for support, we may collect personal information such as your name, email address, phone number, and shipping address.
• Payment Information: If you make a purchase on our website, we may collect payment information such as credit card details or other payment methods.
• Usage Information: We may collect non-personal information about your interactions with our website, including IP addresses, browser type, and browsing behavior.

How We Use Your Information:

• Order Processing: We use your personal information to process and fulfill your orders, communicate with you about your order status, and provide customer support.
• Improving Our Services: We may use usage information to analyze trends, improve our website’s functionality, and enhance your user experience.
• Marketing Communications: With your consent, we may send you promotional emails about new products, special offers, or other updates.

Data Security:

We take the security of your personal information seriously and have implemented appropriate measures to safeguard it. This includes using encryption, secure servers, and access controls to protect your data from unauthorized access, disclosure, alteration, or destruction.

Sharing Your Information:

We may share your personal information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you. These third parties are required to maintain the confidentiality of your information and are prohibited from using it for any other purpose.

Your Rights:

You have the right to access, correct, or delete your personal information at any time. You may also opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our emails.

Changes to This Policy:

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page, and the effective date will be updated accordingly. We encourage you to review this Privacy Policy periodically for any updates.

Contact Us:

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at info@apexoptical.co.za.